This award season the women in Hollywood are redefining the power suit, and I am here for it. They are showcasing strong leadership Influence techniques through their bold fashion choices.
Side note: I have a deep appreciation for red-carpet fashion. The garments’ architecture, the method dressing, and the storytelling woven into every look create pure magic.
I love seeing style used as a strategic tool.
And that strategy? It positions that actor as the topic of every media outlet, and the face audiences can’t forget. Being on the best-dressed list is just icing on the cake. 😄
Why am I sharing this with you?
Because in the corporate world, the same principles apply. Visibility fuels influence. Get decision-makers talking about you and watch your career expand in unimaginable ways.
The problem is, I’ve seen far too many brilliant women stay behind the scenes, hoping their work will speak for itself.
The women who advance in leadership understands this: Positioning and presence are non-negotiable.
Those who master it land promotions, speaking engagements, and high-impact opportunities.
Your Formula for Influence: Positioning and Presence
To step boldly into your spotlight, you need more than talent and expertise. Use these two core strategies to build your presence and position yourself for success.
Positioning: Make Your Value Visible
Leadership isn’t just about doing the work—it’s about being seen as the person for the opportunity.
The best leaders position themselves intentionally by:
✔ Owning their narrative – They control how they’re perceived by aligning their presence with their expertise. And not just rely on their expertise.
✔ Leveraging visibility strategically – They seek out opportunities to speak, present, or engage in high-impact discussions.
✔ Dressing with purpose – They understand that how they show up visually reinforces their leadership brand.
If you want to be noticed, take action—waiting won’t get you there. No one is going to remember you, it’s your job to keep reminding them of who you are.
2. Presence: Lead the Room Before You Speak
Have you ever met someone for the first time and instantly felt captivated by them?
Your presence signals whether people should listen to you, trust you, or even consider you for the next level.
Presence is built through:
✔ Authenticity – Is the confidence to show up as your true self fosters trust and credibility.
✔ Confidence – The way you dress, carry yourself, and engage with others sets the tone for how you expect to be treated.
✔ Courage – Influence isn’t about being the loudest; it’s about stepping forward, even when self-doubt whispers you should stay put.
How to Cultivate Positioning & Presence
The next time you step into a meeting, a pitch, or a networking event, ask yourself:
👉🏾 Does my image reinforce my authority—or diminish it?
👉🏾 Am I using style as a tool for influence—or an afterthought?
👉🏾 Am I showing up as a leader—or waiting to be seen?
You can keep hoping people will notice you—or you can make sure they do.
Dare To Wear
Your presence is a reflection of your power. Every outfit is an opportunity to reinforce your leadership, influence, and confidence.
So before you step into that blazer or that bold-colored suit, ask yourself:
👉🏾 Am I positioning myself for the opportunities I want?
👉🏾 Does my presence command the influence I deserve?
Because personal style isn’t about blending in or playing it safe—it’s about showing up in a way that reflects your confidence, credibility, and impact.
If you’re tired of figuring out your personal brand style alone, now is the perfect time to book a Virtual Style Shift Session with me for $197.
In this 45-minute strategy session, we’ll refine your image and leadership style and tackle your biggest style challenges—perfect for finding confidence in your everyday style, upcoming events, or photoshoots.
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